I Agree. Once your goals and measurement tools are in place, it’s time to kick off your event marketing plan. At this point, you truly would wish that no one had come. © 2020 Forrester Research, Inc. and/or its subsidiaries. These 15 creative ways to market an event will show you how to advertise an event before it starts and provide event marketing ideas during events. We only realize the issue when our pipeline dries up and we’re wondering where the next client is coming from. Because the agency had done a similar event the year before, they knew how many conversions they previously achieved and decided to choose a modest (but realistic) goal. All Rights Reserved. Your time is limited. Event Marketing is used to support a variety of marketing programs and initiatives. Read on to learn some of the top event marketing strategies and tools you can use to create buzz and increase attendance at your next industry event. While event planners tend to work on the overall event concept, event managers deal with the details of its execution. They can be used to map out deadlines on a quarterly, annual, or per-project basis. Looking for an event or experiential marketing agency? Another word for execution. Stay tuned for updates from the Forrester blogs. It encompasses a wide variety of disciplines, which in turn requires a lot of work across multiple teams within an organization. Discover how consumers are approaching plastic waste during the pandemic. Promoting a large event or conference can sometimes feel like you’re scaling Mount Everest on a Unicycle sans oxygen, but with the right tools and strategy, you’ll be guaranteed success. (See Advertising on Radio and T.V.) Don’t dismiss what you have in your back pocket. Website: A compelling website is a crucial component of event marketing. This way, you’re guaranteed a relevant audience who will likely be interested in other learning activities your company offers. You should also take advantage of paid social to extend the reach and awareness of the event. Successful marketing for events relies on carefully laid plans. Before you start promoting your event, it’s important to make sure you know what your goals are. Event marketing can be a daunting task. Once the specific advertising appeal that will be used as the basis for the advertising message has been determined, the creative specialist or team begins its execution. As events typically have a turn around time of only one or two months, you should give attendees notice as … That can include radio, TV, newspaper and magazine advertisements. Planning & Collaboration Tools. Event management is the oversight of many administrative details for events such as conferences, festivals, or weddings. A mixture of both traditional and online marketing will be effective in garnering a wider interest. It’s crucial you continue promoting the event throughout its duration if you want to maintain buzz. The holidays are virtual for many of us this year, and people are starting to think about how to make these interactions meaningful. Brandwatch mainly used social to highlight big announcements and generate buzz surrounding the Conference, such as new speakers, updates to the agenda, special events and more. we were able to locate the right people to direct our social promotions to, especially our promoted social ads. To avoid either of these situations, organizations must review how they currently plan and execute their event strategy with respect to people, process and technology: Every year, I hear marketers say that, owing to the expense and poor lead return, they are “planning to spend less money on events this year.” Some evidence suggests a slight budget spend reduction in trade shows. For most, it will be both. Have community managers dedicated to tweeting the goings on of the event on a continual basis. Next up is to determine some of the key elements of your event: Date … At the NYK Conference, we hold a Twitter contest awarded the top tweets at the event with trophies. A survey like this can be conducted at the event after the final session has ended, or in a follow-up email in the form of a simple survey. These will inform the rest of your … Executive Summary impact on your digital that! 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